A Letter From the Founder
The story behind TVAH.
Meeta Ghuwalewala · ~5 min read
I, Meeta Ghuwalewala, believe in natural skincare routines. I have always used things derived from my kitchen-shelf. I struggled with using existing creams on my face or body — my skin has been extremely sensitive and prone to rashes since I was very young.
I remember there was a cocoa butter, pH-balanced cream from the US that was the only product my skin could tolerate. Because of this, I naturally leaned toward simple, natural remedies.
From my grandmothers and great-grandmothers, I grew up hearing about the properties of ghee, coconut oil, almond oil, haldi, neem and kesar. I used these as body oils and in face packs made at home by my mother.
In 2016, we began white-labelling cosmetics. I have always had a keen interest in R&D, and this gave me the chance to deeply learn about ingredients and what they do. It also made me think about how ancient Indian wisdom could be made easier and more accessible for everyone to use. "Ghee smells!" — the one thing I kept hearing became the thing I wanted to rewrite.
By 2019, I began convincing my husband we should create a line of ghee-based skincare products.
That journey ultimately led me to Shata Dhauta Ghrita and A2 Ghee,, and I was excited I had found a miracle ingredient. I often found myself awake at 3:30 A.M., reading more about it and the more I read the more intrigued and amazed I became and I would find myself messaging my team at the same time.
Then came the most important question: sourcing. I wanted it to be infused with love and care, and most importantly, I wanted the cows and calves to be treated with love and respect. After a long search, I finally found a farm that aligned perfectly with my vision — they were preparing Shata Dhauta Ghrita with the utmost care and integrity.
India has a plethora of ingredients that are incredibly beneficial and work wonders on the skin. I knew I wanted to honour that. That quiet aha — the moment something truly nourishing lands on the skin — became the north star.
I have tried to keep the products as natural as possible, so they can be used by everyone — babies, children, men, and women.
I hope you enjoy using them as much as I enjoyed creating them.
— Meeta